Pleasanton Unified School District

Bullying Prevention


For bullying prevention to work, everyone needs to be involved. That means we need help from parents, guardians, coaches, and community members too!  Encourage children to help create welcoming environments at their schools and in their community by being kind and inclusive. Make sure your child knows to tell someone at school if he or she is being bullied and give your child the clear message that it is never okay to bully others. 


The 3 R's of Bullying: Recognize, Report and Refuse


Being able to Recognize bullying is the first step in getting it to stop.

When students learn to recognize bullying, they also increase their awareness of the problem and gain empathy for bullied students. Clarifying what bullying is and how it is both harmful and against school rules empowers students to avoid doing it and respond appropriately if they witness it. This stops bullying from being accepted as normal. It also helps bullied students understand that bullying is wrong and that they don’t deserve to be bullied, which can reduce the emotional harm suffered.


To Recognize bullying, we need to have a common understanding of bullying. Simply defined, bullying is mean or hurtful behavior that keeps happening. It is unfair and one-sided. The person being bullied, hasn’t been able to make it stop.


Reporting Bullying. We want our students to know to report bullying when they see it happening, and that when they do, caring adults will help them. Giving students a clear message to report bullying sets a positive norm, lets students who might bully know there will be consequences and supports adults in their efforts to reduce bullying.

For our older students

Bullying often occurs online, through social media and other cell phone related apps. This type of bullying is called cyber bullying, and is often kept secret or private from parents or other caring adults. Therefore, it is even more important for our older students to have the skills to Recognize when a friend or classmate is being bullied online, and help intervene by Reporting the incidents to caring adults.


Talk to your children at all grade levels about the different types of bullying. Emphasize the importance of Reporting incidents to a caring adult to help us create and maintain safe environments for all students. Research has shown that, “students can be especially effective in bullying intervention. More than 55 percent of bullying situations will stop when a peer intervenes.”


Refusing Bullying means to use words or actions to stop bullying. Being assertive is one way to refuse or stop bullying. Research shows “students can reduce their chances of being bullied in the future by responding assertively.” To Refuse bullying, it is important that students practice what to say before they need to say it.


To practice at home

  • Have your student face the person they are talking to.
  • Tell him or her to keep his/her head up and shoulders back
  • Have him/her say in a strong, respectful voice: "Stop it, that's bullying" or "Stop it, that's mean," or "Stop, Leave him, or her, alone." 
Refusing bullying also means to Refuse to bully others. Explain to your student how he/she can make the choice not to be mean or hurtful to someone else. Before doing something that might be mean, stop and think how it might make others feel. Remind your student to be supportive, kind and inclusive to others at their school.


By following the 3 R’s of Bullying (Recognize, Report and Refuse) we help create and maintain safe learning environments. For more information and resources about bullying, please check out the following webpages. 




Articles from


As part of our School Climate Transformation Grant and implementation of Positive Behavior Interventions and Supports (PBIS), our goal is to support PUSD's Strategic Plan to create learning environments where every student and staff member feels safe, respected and enjoy's positive connections. 


PUSD staff also works collaboratively with staff from the City of Pleasanton and the Youth Commission to focus on creating inclusive environments within our schools and throughout the community. Each October, we recognize the month as Bullying Prevention Awareness Month, and the third Wednesday of the month as Unity Day. For more information about Unity Day please visit Pacer's National Bullying Prevention Center Website